Sweet Southern Home & Design is a firm born from founder Ashley's lifelong passion for interior design (which started in her childhood as she flipped through Southern Living and House Beautiful magazines). After a successful career in marketing and sales, Ashley took a leap of faith to pursue her true calling, feeling a divine alignment in founding her business in 2018. The interior design boom of 2020 propelled her fledgling venture into a respected firm, thanks to her seven years of residential design experience and a growing high-end portfolio.
At Sweet Southern, Ashley combines professionalism with warmth, creating spaces that blend high-end comfort with a laidback feel. She thrives on infusing each project with her clients' personalities, skillfully mixing traditional elements with vibrant colors and inspirations drawn from Southern culture, architecture, and her beloved hues of blue and green. Known for her attention to detail, Ashley's excitement during the design process is palpable. When she’s not designing, Ashley enjoys traveling and cherishing moments with her husband and two young children.
Mallory joined SSH&D in 2021 as Ashley’s right hand woman and a supporting role in the office. You can find Mallory buzzing around town picking up and dropping off items, prepping for installs, setting up client meetings, and keeping all things organized.
Mallory has a degree in Textile Management and Marketing from NC State University and has experience in project management as well as banking. She brings invaluable knowledge from her experiences and is a project management rockstar. When she’s not working, you can find her volunteering at church and many organizations in the community, hosting game nights with friends, and spending time with her husband, two young children and sweet pup.
Our clients mean everything to us, with many becoming like family throughout the process. We’re there for them not only within our project, but for the life side of things. Staying humble, grateful, and open to new ideas and solutions is our default.
The utmost level of care and attention to detail goes into every selection we make—whether it’s suggesting a sofa with top-quality performance fabric or recommending the best custom cabinetry woodworker we know.
We’re not afraid to crack a joke in a design meeting or make a playful wallpaper selection—and while our professionalism underscores everything we do, we want our clients to have fun during the process, too.
Not only do we work best with clients who fully trust our expertise and design eye, but we return that trust in their needs and vision—for a foundational level of respect that elevates the whole experience (and makes for a truly enjoyable process!)
"From our first meeting to our huge renovation reveal, they impressed us with their ideas, patience and execution! I have loved and enjoyed every design aspect that they culminated; with a special appreciation for the wallpaper/ paint color selections, furniture refurbishing and accent details. Maybe even more of a testament to their skillset is the high praise we receive anytime we have guests!"